Top 3 Lock Brands in Access Control and Security for July
Top 3 Companies in the Lock space
With over 13 years of rocking the creative space—10 of which were spent in the Access Control and Security industries—here are this month's top 3 lock-specific companies who are absolutely crushing their competitors with killer branding, plus 3 tips you can use to level up your own brand game.
1. Kwikset
First up, let's talk about Kwikset. This brand is on fire! Their website is a product-driven beauty that lets you know right away what you're getting. Their wordmark is sleek and modern, fitting right in with the current trends both in and out of the access control and security world. They use vibrant colors to highlight key points, making everything stand out. Now, you might think, "Sure, Kwikset is a big player, so of course their branding is top-notch." But hey, smaller companies can totally pull this off too! Which brings me to our next company.
2. AirBolt
Next on the list is AirBolt. I hadn’t seen much of them until I took a deep dive into their social media, and let me tell you, it’s a treasure trove! They didn't skimp on photography, making their products look stellar. Their website is clean and modern, taking branding to the final frontier—space! Their logo is a clever combo mark that hints at their product and name. It’s out of this world, literally!
3. Assa Abloy
Rounding out our top three is Assa Abloy. This giant has a solid website that’s easy to navigate and content-driven. Their social media platforms are well-maintained and consistent, with a minimalistic yet striking approach. Their wordmark stands out in the lock space, proving that sometimes, simplicity is key. They've adapted well over the years, keeping their branding fresh and relevant.
There are so many companies in the lock space, and I’m stoked to highlight the ones doing an amazing job. Hopefully, this inspires others to follow suit. You don’t need a million-dollar budget to make your brand shine. With the right know-how and a few good models to follow, anyone can do it. And if you're still feeling lost or need a logo refresh, give Bert a shout. 🙂
Just a heads-up, no one paid to be mentioned here—this is just a pro observation from someone with creative chops in this industry.
3 Tips
- Consistency is Key
Make sure your brand’s visual elements—logos, colors, fonts—are consistent across all platforms. This helps build recognition and trust with your audience. From your website to your social media profiles, everything should have a cohesive look and feel.
- Tell Your Story
Share the story behind your brand and products. Whether it’s the history of your company, the mission you stand for, or the innovative process behind your products, storytelling can create a deeper connection with your customers. Use your website, blog, and social media to share this narrative.
- Focus on Quality Content
Invest in high-quality content that showcases your expertise and products. This includes professional photography, engaging videos, and well-written articles or blog posts. Quality content not only enhances your brand’s image but also positions you as a thought leader in the industry.
Implement these tips to build a strong, recognizable brand in the access control security space.